Press
“The female audience, in nearly every market, is the most important cinema going audience. Women have always been a very important part of the cinema going population, very influential over other audiences, especially male. What we’ve seen in the last year [is] a greater focus on films about women, for women, and I can only see that trend increasing because it’s a very strong, very viable audience.”
- Simon Hewlett, President of International Marketing, Universal Pictures.
“A landmark UCLA study suggests friendships between women are special. They shape who we are and who we are yet to be. They soothe our tumultuous inner world, fill the emotional gaps in our marriage, and help us remember who we really are. By the way, they may do even more. Scientists now suspect that hanging out with our friends can actually counteract the kind of stomach-quivering stress most of us experience on a daily basis.”
- Gale Berkowitz, Womensbrainhealth.org, January 25, 2023